ANALISIS PERBANDINGAN PERSEPSI KONSUMEN PENGGUNA E-WALLET OVO DAN GO-PAY DI PONTIANAK

Abstract

The growth  of technology encourages the emergence of innovations in various industrial fields, one of it is the financial industry. One of the technology advances in the financial industry can be seen from the existence of electronic payments, namely electronic wallets (e-wallets). E-wallet products that are currently well-known and widely used in society are OVO and Go-Pay, therefore this study uses variables of perceived usefulness, perceived ease of use, perceived trust and perceived security to measure consumer perceptions. This study aims to determine which e-wallets have a better consumer perceptions. This study uses a qualitative comparative method. The sampling technique used is purposive sampling method of 30 respondents. Data collection was carried out through observation and questionnaires. The data analysis technique used is AHP (Analytic Hierarchy Process). The results showed that the e-wallet that had a better consumer perceptions was OVO.