Obis

DAMPAK BRAND TRUST TERHADAP BRAND LOVE, BRAND COMMITMENT, DAN WOM KONSUMEN WARDAH COSMETICS PONTIANAK

2024-03-27T20:51:42+07:00

This research aims to examine and analyze the influences of brand trust on brand love and brand commitment, also their impacts on WOM. This is an associative research to show the causative relation among variables. The hypotheses which were tested are the influences of brand trust on brand love, brand trust on brand commitment, brand trust on WOM, brand love on brand commitment, brand love on WOM, and brand commitment on WOM. The survey was done towards 87 consumers of Wardah Cosmetics in Pontianak. This research was using purposive sampling technique. The respondents in this research must be 17 years old and above. The respondents are not new consumers of Wardah Cosmetics. Data processing was done using WarpPLS 6.0. The data was analyzed by using structural equation model analysis. The results of this research showed that the influence of brand trust on brand love is supported, but the influences of brand trust on brand commitment and WOM are not supported. The influence of brand love on brand commitment is supported, but the influence of brand love on WOM is not supported. The influence of brand commitment on WOM is supported. This research showed three different results from hypotheses test which do not support the previous researches.

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MAXIM BIKE DI PONTIANAK

2024-03-27T20:51:42+07:00

The development of the internet at this time affects the development of various fields, one of which is in the field of transportation. If people want to go somewhere and go quickly and easily, they need transportation. Therefore, in this era of internet development, several online-based transportation services have emerged, one of which is maxim. Researchers want to know the quality of service from Maxim, especially Maxim bike. This study aims to determine whether there is a significant effect of physical evidence, reliability, responsiveness, assurance, and empathy on customer satisfaction with Maxim bike services. This research uses quantitative methods. The data collection techniques used are questionnaires, documentation studies, literature studies. The sampling technique used was purposive sampling method, which at least had used Maxim three times as many as 60 respondents. The data analysis technique is multiple linear regression analysis. The data obtained will be analyzed using the SPSS program. Based on the results of the t test, the reliability, responsiveness, and guarantee factors have a significant effect on Maxim bike consumer satisfaction. However, the factors of physical evidence, and empathy have not had a significant effect on Maxim bike consumer satisfaction.

ANALISIS KUALITAS PRODUK PADA SUSU GREENFIELDS PREMIUM FRESH JERSEY MILK DI PONTIANAK

2024-03-27T20:51:43+07:00

This study examines the product quality of Greenfields' Premium Fresh Jersey Milk in the context of the Indonesian dairy industry, aiming to understand its impact on consumer satisfaction and identify areas for improvement. The qualitative analysis utilizes descriptive research methods, including observation, interviews, and documentation, with a purposive sampling technique involving 10 informants. Overall, the study finds that the product quality indicators for Greenfields' Premium Fresh Jersey Milk are satisfactory, leading to levels of consumer satisfaction that meet or exceed expectations. However, there are areas for improvement, particularly regarding packaging size variants and product accessibility. The study suggests increasing the range of packaging sizes to better cater to diverse market needs. Additionally, enhancing the accessibility of the product through improved distribution channels, such as adding showcase facilities in outlets, can streamline the purchasing process and ensure compliance with standard product storage procedures. By addressing these areas for improvement, Greenfields can further enhance its competitiveness in the Indonesian dairy market and solidify its position as a leading dairy brand.

ANALISIS TINGKAT KESEHATAN BANK DENGAN RISK PROFILE, GOOD CORPORATE GOVERNANCE, EARNING DAN CAPITAL

2024-03-27T20:51:43+07:00

This study analyzes bank’s health level using RGEC method that regulated in Bank Indonesia Circular No. 13/24/DPNP. Over time, Otoritas Jasa Keuangan officially takes over the duties of Bank Indonesia in assessing the level of bank’s health in OJK regulation No. 4/POJK.03/2016. The writer used NPL and LDR ratios to measure risk profile, good corporate governance is measured from bank’s self-assessment, ROA and NIM ratios to measure earning, and CAR ratio to measure capital. This study aimed to determine the health level of PT Bank Mayora using RGEC method. The form of this research is a descriptive research with secondary data type. This research was conducted through a case study at PT Bank Mayora in the 2015-2019 period. The technique of data collecting used by the writer were literature study and documentation study. The data analysis technique used was quantitative methods. The result of research that has been carried out in assessing the health level of PT Bank Mayora for the 2015-2019 period is good or in healthy criteria. PT Bank Mayora is able to maintain a healthy rating during the period. This reflects that the condition of PT Bank Mayora in general is capable of facing significant negative effects and changes in business conditions and other external factors.

PENGARUH DIGITAL MARKETING, PHYSICAL EVIDENCE DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA COFFEE SHOP DI KOTA PONTIANAK

2024-03-27T20:51:43+07:00

Competition in the business world is getting faster with the level of business competition in Indonesia being very tight, because in every line of companies they are always trying to increase their market share and reach as many new consumers as possible. The aim of this researcher is: 1) Knowing and analyzing the influence of digital marketing on CW Coffee Tanjung Sari Branch consumer satisfaction. 2) Knowing and analyzing the influence of Physical Evidence on Consumer Satisfaction of CW Coffee Tanjung Sari Branch. 3) Knowing and analyzing the effect of price on consumer satisfaction at CW Coffee Tanjung Sari Branch. The type of research carried out is quantitative. The population in this study were individuals who had visited and purchased CW Coffee products at the Tanjung Sari branch. This sampling technique uses a purposive sampling method, the researcher uses the Lameshow calculation formula so that the number of samples can be determined, namely 96 respondents. The data analysis techniques used in this research are descriptive statistics, validity test, reliability test, multiple linear regression analysis using the t test. The conclusions of the research results are as follows: 1) These results indicate that digital marketing variables do not have a significant effect on consumer satisfaction. 2) These results indicate that the physical evidence variable has a significant and positive effect on consumer satisfaction. 3) These results indicate that the price variable has a significant and positive effect on consumer satisfaction.