AN ANALYSIS OF STRATEGIC COMPETENCE IN ENGLISH FOR TENUN IKATARTISANS IN UMIN JAYA VILLAGE

Abstract

In the era of globalization, English language skills are important for local businesses, including ikat artisans in Umin Jaya Village. Their Tenun Ikat products are recognized internationally, but limitations in English proficiency pose a barrier to marketing their products on a broader scale. This study aims to analyse the strategic English language competence applied by the artisans and to examine the extent to which these competences are related to their ability to communicate with foreign consumers. This study employs a descriptive qualitative method with data collection techniques through semi-structured interviews of six ikat artisans who have interacted with foreign tourists or buyers. The focus of the study is on the application of five indicators of strategic competence: paraphrasing, asking for clarification, using communication strategies, circumlocution, and initiating conversation. The results indicate that most artisans have not fully mastered verbal communication strategies in English, often relying on body language, simple English phrases, and assistance from third parties. Use of translation tools remains minimal. Despite this, interest in English learning is high, though hampered by access to training and resources. The artisans’ strategic competence remains limited but can be improved through contextual training, simple media use, and ongoing mentoring.