ANALISIS BUSINESS MODEL CANVAS PADA SUPERMARKET MITRA ANDA DI PONTIANAK

Abstract

This research aims to understand and explore the Business Model Canvas approach at Mitra Anda Supermarket in Pontianak. This qualitative research uses observation and interviews with several sources and informants to collect data. The results of this research can help Mitra Anda Supermarket identify all elements of the business model canvas and identify potential threats and weaknesses that need to be addressed. Therefore, the weaknesses in the business model canvas elements can help Mitra Anda Supermarket design new strategies to maintain its existence and future business development.