AN ANALYSIS OF DESIGNERS’ PERCEPTION OF USING ENGLISH IN T-SHIRT DESIGN IN CLOTHING BUSINESS IN PONTIANAK
Keywords:
designers’ perception, English usage, clothing designAbstract
In this era, clothing business is become one of business that has a good potential, especially for young generation. T-shirt is one of the products of clothing business. T-shirts produced by clothing businesses generally have attractive and unique designs. The t-shirt design is designed
by a designer in the clothing business, with creativity and ideas made in pictures or writing. This study aims to find out the designer’s perception of using English in t-shirt design that produced by clothing business. This study uses a qualitative method. The data collection techniques used are observation and interviews. Interviews were conducted with six designers of clothing business. The data collected are analyzed using the technique of data reduction, classification, and data display in the form of narration. From this research the writer found out the perceptions of the most designer of clothing business using English in t-shirt design are to follow the trend, look cooler, modern and classy. Finally, it can be concluded that there were different perceptions of each informant but all of informants still want to use English on their t-shirt design in the future.